Some women are not exposed to the various possibilities for realizing their potential because this is not something that is being discussed at home, at school, in the neighborhood or in the environment in which they live . Even worse, in some cases women are being influenced to give up their dreams. Many women are relegated to traditional positions, without even examining the possibility of acquiring a higher education, without examining their suitability for liberal professions, without learning about the business world and the many possibilities before them.
A woman who wants to make her way in the world may encounter various barriers, including financial difficulties to pay for her studies, support herself and her family while getting her degree, the lack of support from the environment in which she lives, a lack of understanding of the academic system, a lack of understanding of the options she faces after graduation, and so on.
This is where the association enters the picture – in cooperation with selected municipalities, the association locates women who are suitable to join the program. After approval of admission to the academic institution, the association helps the women financially through various scholarships, while the women also participate in a program run by the association which includes accompaniment, training  and support. In addition, the women in the program themselves mentor at-risk teenage girls, in order to increase the circle of positive influence even more.